Business Wars
Jeep vs Bronco | Full Throttle | 4
It's 2008 and the U.S. government spends tense months deciding whether, and then how, to bail out the U.S. auto industry. Chrysler is saved through a ...
Jeep vs Bronco | Bye Bye Bronco | 3
It's 1996, and the last Bronco rolls off the assembly line in Michigan. Ford is moving on to bigger, lusher SUVs. Jeep is already there with its Grand...
Jeep vs Bronco | Engine Trouble | 2
It’s 1965 and as the Bronco bucks onto the market, the Jeep boosts its engine power in hopes of catching up. But by the 1970s, the Jeep’s owner, the A...
Jeep vs Bronco | Battle Hardened | 1
It's 1940 and as Adolph Hitler’s forces storm across Europe, the American army pays a nearly broke U.S. carmaker to develop a lightweight, durable, al...
Allbirds: The Rise and Fall of Direct to Consumer | 5
Allbirds was once valued at $4.1 billion. The sustainable shoe brand had a fast and meteoric rise that mirrored the path of many other direct to consu...
Sam Altman & the Battle for OpenAI | Is OpenAI Out of the Woods? | 4
A lot has happened at OpenAI since that whiplash week in November 2023 when the board ousted its chief executive. There was an investigation to determ...
Sam Altman & the Battle for OpenAI | Blood in the Water | 3
After five intense days, Sam Altman prevails over the OpenAI Board and is reinstated as CEO, with a new board in place. But the turmoil has shown that...
Sam Altman & the Battle for OpenAI | If You Come At the King… | 2
OpenAI co-founder Ilya Sutskever’s move to fire Sam Altman with no warning kicks off five days of chaos for the tech company. After he gets over the s...
Sam Altman & the Battle for OpenAI | Misalignment | 1
From the outside, OpenAI looked like one of Silicon Valley’s biggest success stories. In 2022, it had stunned the world with the release of ChatGPT3.5...
Costco's Wholesale Revolution | 6
Costco's membership retention rate is the stuff of other retailers' dreams, nevermind the love they get on social media. With very little paid adverti...