e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
In 2004, Joey Shamah and his partner launched a cosmetics company built on an idea that made almost no sense:Sell high-quality makeup for just $1.At t...
Advice Line with Susan Griffin-Black of EO Products
Today’s callers: Ruchi from Chicago looks for advice on which channels to focus distribution for her probiotic skincare line. Then Peter in San Franci...
STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct
Stephen Starr didn’t plan to get into the restaurant business.He set out to be a radio DJ. Then a nightclub owner. Then a music promoter.Along the way...
Advice Line with Shazi Visram of Happy Family Organics
Today’s callers: Daisy in the United Kingdom looks to grow her barefoot shoe brand across the pond in the United States. Then Rachel in Pennsylvania c...
Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire
When Maxine Clark left a top job in retail to start a make-your-own stuffed animal store, people thought she’d lost her mind. Investors doubted it. Fr...
Advice Line with Christina Tosi of Milk Bar
Today’s callers: Whitney in Utah wonders how to bridge the gap between pre-seed and institutional investment for her fitness/retail combo space. Then ...
Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)
In 2004, German programmer Tobias Lütke was living in Ottawa with his girlfriend.An avid snowboarder, he wanted to launch an online snowboard shop, bu...
Advice Line with Tim Ferriss (August 2025)
Entrepreneur, author, and podcaster Tim Ferriss joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Tim shares the...
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
In 1978, Brian Smith quit his accounting job in Australia and headed to California with a surfboard, some savings, and ambition. He figured California...
Advice Line with Jeffrey Hollender of Seventh Generation
Today’s callers: Kristina in Ohio looks for avenues beyond organic social media to market her furniture designed for toddlers and parents alike. Then ...