What if the most valuable part of your next conversation with an AI wasn't the answer it gave, but the ad it served?
Agility requires more than just adopting new platforms; it demands a complete re-imagination of how brands provide value within them. It challenges us to move from interruption to integration, ensuring our presence is not only seen but welcomed.
Today, we're going to talk about a potentially significant shift in digital marketing: the collision of conversational AI and advertising. As large language models become the new interface for information and interaction, brands are facing a critical question—how do you participate in that conversation authentically and effectively, without destroying the user experience? We’ll explore how to navigate this new frontier not as intruders, but as valuable contributors.
To help me discuss this topic, I'd like to welcome, Andrea Tortella, CEO at Thrad.
About Andrea Tortella
Andrea Tortella on LinkedIn: https://www.linkedin.com/in/andrea-tortella
Resources
Thrad: https://www.thrad.ai/
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