This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront.
In this episode she shares:
- How intentionally creating a community through word of mouth was the foundation to building her customer base
- The startup costs and how she’s been able to be profitable in the first year
- The importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s
Highlights Include:
Intro
Exploring different side hustles
Navigating a new city
Filling the need for a beauty supply
Startup planning and costs
Creating a community
Curating events and collaborations
Running a storefront as a side hustle
Expanding and creating a cultural hub
Setting the tone for the future of the store
Tips for entrepreneurs
Check out episode 460 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links Mentioned:
- Auntie Della’s Website: https://auntiedellas.com/
- Auntie Della’s Instagram: https://www.instagram.com/auntiedellas/
- Auntie Della’s TikTok: https://www.tiktok.com/@auntiedellas
- Virtual Assistant: https://theindemandva.com/
Listen on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323
Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042
YouTube: https://www.youtube.com/sidehustlepro
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