podcast

Overcoming the Brand Identity Crisis w/ Tinna Loaiza | Ep 425

25.03.2026
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Chris Do sits down with brand identity expert Tinna Loaiza to explore why many creators feel disconnected from the businesses they have built. Tinna shares her journey of growing a faceless Instagram account to 400,000 followers before transitioning into a more authentic personal brand. They discuss a practical framework for shedding external expectations and "removing the pieces" of your identity to find clarity and professional fulfillment.

Timestamps

() - Intro

() - Meet Tinna Loaiza and her marketing background

() - Building a faceless brand to 400,000 followers

() - Why we struggle to be ourselves in business

() - The "Silhouette Collage" exercise for identity

() - Recognizing signs of professional resentment

() - Steps to pivot into a new creative venture

() - Defining your minimum viable window for growth

() - How to package and test a new service offer

() - Content strategy: The 90-day implementation phase

() - Overcoming the pressure to fit a "polished" version

Check out today's guest, Tinna Loaiza:

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/tinnaloaiza/

Instagram: https://www.instagram.com/tinnaloaizaofficial/

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tinnaloaiza.com/

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Check out Chris Do:

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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