What drives mobile ad spend in 2026

In this episode, we're getting into the big topic: DSP investment decisions. Together with our speakers, we're exploring what drives mobile growth and programmatic spend today. Is it better data, better tech, or better partnerships? Our host Neha Dawar sits down with Dumitru Cazacu (Liftoff Mobile) and Khalid Izbarov (Yango Ads) to find out.