This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions.
An MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants.
In this episode she shares:
- Her vigorous passion and research that landed her on Shark Tank
- Her secret sauce to having a rate of 78% repeat customers
- How she won over 300K in investment capital and has a trajectory of $1.2M in sales
Highlights Include:
Intro
Generations of Black farmers
Struggle with eczema
Studying horticulture and agriculture
Staring Gently Soaps
Transitioning to selling at markets
Importance of formulating for sensitive skin
Sales growth and Shark Tank impact
High margins and sales
Marketing strategies
Tips for entrepreneurs
Check out episode 459 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
- Gently Soap Website: https://gentlysoap.com/
- Gently Soap Instagram: https://www.instagram.com/gentlysoap/
- Kristen’s Instagram: https://www.instagram.com/professionalplantgirl/
- Kristen’s LinkedIn: https://www.linkedin.com/in/kristendunning/
- Shark Tank episode: https://gentlysoap.com/pages/shark-tank
- Aveeno start-up pitch competition: https://www.aveeno.com/startup-collective
- Thirteen Lune: https://thirteenlune.com/
- Tech Stars: https://www.techstars.com/
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