Your Messaging Is the Problem, Not Your Funnel
Is your SaaS messaging converting? Learn a simple value proposition framework from expert Diane Wiredu in this episode of Points of Growth podcast by ...
How Platforms Decide What You Buy
In the this episode, Jugal Limbachiya from Yango Ads and Konstantin von Wedel from Platformance examine how MENA region is reshaping the future of ret...
Stop wasting your app marketing budget
Diversifying UA channels is essential for sustainable app growth — especially as marketers face tightening privacy rules, scattered data, and ever-cha...
Superapps know you better than you think
Superapps run Vietnam. They know what you eat, buy, and watch — sometimes before you do. Host Neha Dawar is joined by Hung Luu, Senior Growth Marketin...
"AI will learn to hide its invasiveness and outsmart us"
What role does AI currently play in marketing — is it best kept in the back-end for targeting and budget optimization, or should it also make ad creat...
Ignacio Ortiz, X3M: "Adtech used to be free — that was a mistake."
Meet the new season of Points of Growth podcast. In it, Yango Ads professionals talk to global advertising and monetization experts who shape the ever...
Entering new markets to stay
If you wish to expand your business beyond the English-speaking world to reach new customers, you will enter the territory of emerging markets. How do...
Why in-app ads still exist
Discover how app developers and publishers are rethinking ad monetization in 2025. From rewarded ads to regional strategy, learn what’s driving sustai...
KPIs — do we still care?
How do we define a successful campaign in 2025? What are the new metrics to pay attention to? And, finally, should we really care about KPIs that much...
Monetize it
What are the ways to monetize your app in 2025? How do you know which strategy to choose and to follow? Tune in to discover the art of monetization wi...