This week in the guest chair we have Maekaeda Gibbons, Trinidad-born founder & CEO of Brown Sugar Babe, the cult-favorite fragrance and body-care brand whose body oils like Wild Card and Rich Auntie just keep selling out.
In this episode she shares:
- Turning a $300 paycheck into a side hustle that now ships 10,000+ orders a month
- Her exact growth playbook: pop-ups at Atlanta’s Ponce City Market, a 20,000-member Facebook group, and influencer collaborations that went viral on the internet
- How she approaches exploring various side hustle ideas as a multi passionate side hustler
Highlights Include:
Intro
Personal connection to scent
Turning a business to a hobby
Marketing strategies
Financial growth and investment
Importance of discipline in business
Navigating debt
Breaking the stigma around money
Managing tariffs and business costs
Tips for entrepreneurs
Watch episode 463 on YouTube and listen on all podcast apps
Links mentioned in this episode
- Brown Sugar Babe Website: ttps://www.brownsugarbabe.net/
- Shopify (e-commerce platform) – https://shopify.com
- Ponce City Market Makers Market – https://poncecitymarket.com
- Asia Evans, Financial Therapist – @asiatherapy on Instagram
- Brown Sugar Babe Instagram: https://www.instagram.com/brwnsugarbabe/
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